Our role
Giving DS a platform able to turn its universe into experiences
The DS challenge was broader than creating a travel showcase. It required a system able to translate the brand identity into concrete offers, make them bookable, and turn them into a relationship tool for the DS community.
Our response combined three areas of expertise: offer architecture, transactional platform, and experience operations. The goal was to connect inspiration, booking, customer support, CRM, and business learning within one clear program.
Responses delivered
Clarify the offer
Move from a brand intention to a clear premium getaway range that can be presented, understood, and sold.
Equip the journey
Centralize content, selection, booking, vouchers, customer follow-up, and post-stay feedback in one system.
Improve the program
Use early feedback to refine products, reinforce exclusivity, and prepare the next phase.
2023 phase
Launch a first premium offer and learn from the field
The first phase created the DS Travel Experience foundation: a bookable offer, a service logic, and a first reading of customer expectations.
Structure Comfort and Signature tiers
We formalized two experience levels: Comfort for an accessible premium getaway, and Signature for a more exclusive promise with 5-star hotels, high-end activities, and adapted field presence.
Create a community benefit
The DS Road Trip Guide was designed as a complimentary benefit for DS clients: a curated selection of itineraries across France and Europe, from day escapes to multi-day journeys, as a natural extension of owning a DS.
Build electric mobility into the experience
Routes were designed to support electric travel habits: charging stations, adapted roadbooks, and reassuring itineraries to let DS customers travel with confidence.
Select coherent hospitality
We worked on accommodation, activities, and points of interest around gastronomy, culture, and craftsmanship to keep the whole experience aligned with The Art of French Travel.
Design before and after the stay
The journey extends beyond booking: travel journal, vouchers, assistance, thank-you messages, and review collection give DS useful touchpoints to maintain a quality relationship with customers.
Activate the DS community
CRM communication introduced the getaways, revived interest, and connected DS Travel Experience to the brand's key moments, with a tone consistent with the premium universe.
2023 phase
Turn early feedback into a product roadmap
The 2023 phase acted as a commercial and operational test bed. It showed that the offer needed to go further in exclusivity, perceived quality, and consistency with the standards expected from a brand like DS.
This reading shaped the program toward less generic experiences, stronger selection, clearer value, and a deeper connection to new mobility habits. PLIDE's expertise here lies in converting field feedback into offer decisions.
Learnings
Perceived value comes first
A DS experience must immediately justify its premium level through the venue, service, and scenario offered.
Electric travel must feel reassuring
Charging, routing, and the roadbook need to be integrated as comfort features, not technical constraints.
Exclusivity makes the difference
The most relevant formats are those that make DS customers feel they are accessing something rare, curated, and hard to reproduce alone.
Visual expression
Staging the DS Travel Experience universe
2024 phase
Evolve DS Travel Experience into a more ambitious program
The 2024 phase builds on the foundation created in 2023: move the stays further upmarket, reinforce the role of electric mobility, imagine more distinctive experiences, and open the DS Travel Experience logic to a more international audience.
The tracks explored include an electric road trip in Ireland, more exclusive Signature formats, track-day experiences to reconnect travel and driving pleasure, and a stronger link between marketing, dealer network, and customer relationship.
PLIDE expertise
A platform, not a one-off activation
The value of this program lies in its ability to bring together offer strategy, content, booking, operations, CRM, and continuous learning. This is what allows DS to turn a brand intention into a tangible and manageable experience.
The DS showcase illustrates our ability to build a living program: launched in 2023, refined through field feedback, then projected into 2024 with more exclusivity, more electric mobility, and stronger international potential.
Portfolio
Explore other PLIDE showcases
Each reference shows how an experience platform can answer a brand, community, or network challenge.