Exclusive experiences linked to flagship brand moments
Corporate offers answer the need to extend major Motul events through more exclusive experiences designed for guests, partners, or high-value relationship uses.
The problem to solve
Turn the Motul universe into something bookable, distributable, and activatable
A brand like Motul does not lack legitimacy, events, or brand power. The real question is how to turn that universe into concrete projects that end customers can understand, several countries can activate, and partners can actually distribute.
Motul Ride answers that need with one framework able to host several experience families without losing overall brand coherence: international catalog offers, VIP products, ambassador-led formats, more accessible entry products, and OEM or co-branded setups.
What the platform had to answer
Clarify the offer
Make travel, rides, VIP, self-service, and partner-led experiences coexist inside a readable architecture.
Make the brand distributable
Turn a communication territory into products that can actually be browsed, booked, and activated.
Equip local markets
Give business units and partners a simpler framework to publish, distribute, and run their projects.
The setup
One platform bringing together several coherent project families
Motul Ride does not answer a single need. The platform organizes several kinds of projects that all share the same brand, distribution, and community logic.
International catalog
A first layer of guided tours, off-road stays, and multi-day rides gives concrete form to the Motul territory across countries and riding styles.
Event-led and VIP formats
Experiences connected to major Motul events turn iconic branded moments into high-value offers for clients, partners, and relationship-building uses.
More accessible products
Track days, one-day training experiences, and simpler departures answer the need for clearer entry points that are easier to activate and distribute.
Multi-country logic
The platform also answers an industrialization challenge: letting several business units activate the same model with their own products, languages, currencies, and market priorities.
Ambassador activation
Adding ambassadors answers a desirability and visibility issue by giving trips a credible face, stronger content, and an additional community lever.
OEM and co-branded partnerships
The setup can also answer the needs of manufacturers or ecosystem partners looking for a dedicated framework to distribute their own experiences without starting from scratch.
The core issue
Make brand image, distribution, and real usage work together
The point is not only to publish trips or create events. It is to make the Motul universe bookable, comparable, activatable across countries, and understandable for end customers as well as partners and operators.
Motul Ride answers that broader problem by bringing offer publishing, booking, community activation, content, partner logic, and cross-market reuse into the same framework.
What it enables
Put the brand into use
Make Motul exist inside lived experiences, not only through content or communication highlights.
Distribute multiple project types
Let very different products coexist inside one environment without losing overall coherence.
Coordinate stakeholders
Connect business units, partners, ambassadors, and operators inside a simpler activation framework.
Project types
Different project types, but one very clear overall logic
Reduce friction and widen reach
Self-service formats answer the need to distribute already operable products more easily, with clearer booking flows, payments, availability, and sales information.
Ambassador marketing
Ambassador-led formats answer an embodiment issue: they make the experience more visible, more credible, and more engaging through recognized riding figures.
OEM partnerships
OEM or co-branded projects answer another question: how can the platform also serve other brands in the ecosystem that need to distribute experiences of their own.
Highlighted experiences
Visuals that embody the formats carried by Motul Ride
Goodwood Festival
An immersion into Goodwood's vintage atmosphere, combining historic racing, British elegance, and a highly theatrical setting.
MotoGP Sachsenring VIP Motul
A MotoGP experience built around one of the calendar's most technical and historic circuits, defined by tight corners and constant intensity.
IOM TT stay
An 8-day trip built around the Tourist Trophy, with motorcycle crossings, spectator spots, discovery of the legendary Mountain Course, and close immersion in the race, paddock, and shared passion of the event.
Jordy Pasquet Offroad Center
A format centered on off-road progression, combining dedicated terrain, technical learning, and a practice-first experience.
Valencia Moto GP VIP Experience
A MotoGP weekend enhanced with paddock access, Motul Lounge hospitality, and an exclusive dinner with the Motul teams.
SRO Festival VIP Experience
A GT4 immersion at the heart of the SRO Racing Festival with paddock access, grid walk, Pirelli visit, and a stay in a Provençal villa.
E-trophee Andros VIP Experience
Three days at the heart of the world's leading electric ice-racing event, with privileged access, ski pass, half board, and a 4-star spa hotel.
Project examples
Signature rides that give this logic a concrete form
"Ride and learn" formats, premium community trips, and experiences embodied by recognized figures give a very direct expression to the Motul Ride promise: turning the brand into a framework for experience, progression, and community.
Benin-Togo, the American West with Jordy Pascuet, Tunisia, Morocco, the Isle of Man, or BMW trips for the Motuleros community: Motul Ride becomes a framework able to orchestrate rare, educational, and strongly branded adventures.
Overall coherence
One platform supporting very different use cases
What links all these projects is not a timeline. It is the ability of one platform to support several experience levels, several distribution routes, and several ways of activating the brand.
The value of such a platform does not stop at putting a marketplace online. It lies in connecting offer design, content, partners, operations, marketing, and product decisions inside the same system.
Promotional content
The promotional video for the IOM TT trip
This video was created to promote the Isle of Man TT trip and give the experience an editorial video expression: the road, the speed, the atmosphere, and the intensity that define this format.
It also shows how a Motul Ride experience can be extended through content assets able to support desirability, projection, and visibility.
Portfolio
Explore other PLIDE showcases
Each reference shows how an experience platform can answer a brand, community, or partner-network challenge.